Our Approach
Hello there, we are husband and wife, Mohammed Abdel-Basset and Salma Ashraf. We are newborn specialist nurses, and our journey began in 2018 here in Egypt. Over the years, we have had the privilege of caring for hundreds of little ones in their very first days of life, which has given us not only deep medical expertise but also a genuine understanding of how fragile, precious, and unique every newborn truly is.
Since 2018, we have combined our medical background with Mohammed’s artistic eye behind the camera to create the perfect blend of safety, comfort, and creativity. We place the highest priority on safety, ensuring that every pose and every detail of the session is done in a secure and comfortable way for the baby.
But our sessions go beyond photography. We also provide valuable education for mothers about common problems newborns face in their first days, showing them how to handle these issues in real time during the session. This means every photoshoot becomes more than just beautiful portraits—it becomes a learning experience, an opportunity to address small concerns, and a joyful moment for parents and their baby to share together.
